30+second+advertisement.

1. On your new page talk about some (minimum 5) techniques used by advertisers to build the brand, trigger emotion, get people to take action, or plant a belief in the minds of prospective buyers:

emotional:most media types utilize emotional responses through their advertisements too relate orget a hold of the viewer. Benefit:something that is hinted at in the advertisement that comes with the product gives the notion of external benefits. problem-solution:A technique used too grab attention,too engage in a likewise situation making the product more appealing drama:u can use drama too increase attention on your product,to heighten its interest. sexual appeal: sex gives the impression that every one else is doing it and lures consumers too a product.

2. Find a commercial that uses one of the advertising techniques you discuss and embed it on your page. Be sure to indicate which technique(s) are at work in the commercial.

Write a partial pre-production package for a 30 second commercial or P.S.A.
1. Choose a product or topic. It can be real or imaginary. (must be appropriate)

2. Concept Statement /5 Include your **target audience** and **marketing strategy** along with the who, what, when, and where.

3. Treatment /5 Point form outline of the sequence of events (no dialogue) Remember it can only be 30 seconds total so keep it simple! The commercial must be shot on school grounds

The entire package must be in good copy form.

Neatness, Format and Presentation. /10

Total /20

Share Individual commercial assignments (Hand in the assignments not being used to produce)

Choose one to produce and (GET MY APPROVAL BEFORE CONTINUING) Keep in mind student limitations APPROPRIATNESS refer to Rules and Regulations Commercial impact Easily produced (locations, costumes, props, etc) It will work for the people (actors) in your group

Call me over for approval

Write script

Develop Shooting Script/Storyboards

TIME IT OUT TO ABOUT 30 SECONDS

Commercial Evaluation
/10 Camera Technique Framing/Composition Camera Movement Shooting for Light Shooting for sound

/10 Editing Clean Cuts Transitions Jump Cuts Editing for impact Audio – Balance, Relevance

/10 Commercial Elements Memorable Grabs Attention Tag Line/ Slogan Makes the product, service etc. desirable.

/30 Total

Which commercial was the most impact full? Why?